Harley-Davidson

Holiday Campaign

The combination of brand colors and inspirational laydown photography contributes to building a positive brand image, creating emotional connections, and driving consumer engagement, all of which was intended to increase the likelihood of people visiting dealerships and making purchases.

Project Key-Words
Brand Recognition; Emotional Connection; Visual Cohesion; Storytelling; Drive Engagement; Encouraging Action

TEAM

Concept & Lead Monica Millsap

Art Direction Monica Millsap
Art Direction Scott Topher
Art Direction Norah Perry
Video Jeff Roushe
Copy Gill Alito